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Nzuri Kulture by Katrina Thacker
About Wrap the Good
When you give gifts from small businesses, you're giving so much more.
Wrap the Good celebrates and showcases small businesses from across North America who often depend more on making holiday sales. That's why, for the last five years, we've tapped into holiday traditions to create visibility for these businesses and introduce them to new customers.
This year, we've brought back our holiday gift guide, refreshed with hundreds of ideas for gifts that do good. Here's what past participating business owners have had to say:
It's amazing to be part of something that celebrates small businesses. The exposure helped us reach new heights in a way we couldn't have done alone!
This campaign helped validate our mission and brought in a new wave of customers. I am beyond grateful for BMO.
Wrap the Good, all wrapped up.
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2024
An interactive unwrapping experience.
We let you peek inside any gift and still make the nice list — with an AR experience that allowed you to use your phone to unwrap all kinds of presents. Unwrapping gifts revealed promo codes from small businesses that could be put toward your holiday shopping.
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2023
Holiday songs with a supportive twist.
We sang our support for small business by rewriting the lyrics to classic holiday songs. Each song featured a different business and details about their products.
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2022
Tiny catalogue. Huge impact.
Not enough presents from small businesses end up under the tree, so we hung their gift ideas on it. We introduced 'The Shoppable Ornament', a scannable catalogue with the ability to turn any tree into a new way to shop and support.
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2021
Wrapping paper: the original holiday hack.
Millions of rolls of wrapping paper are used every holiday season. We decided it was time for wrapping paper to be used for more than concealing gifts. So, we designed a new kind of wrapping paper that, when scanned, helps shoppers discover hundreds of gift ideas from small businesses.